2013 Olympic Program
As Creative Director, I oversaw the development of this fully integrated program and worked with our experiential and pr partners to create an fan-centric program for the 2013 Samsung Olympic Partnership. The program was activated at live-events, via social and amplified through almost every media channel. The digital site was featured on the FWA and our mobile site won the FWA site of the day.
Type experiential, online, social, television, print,